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备考冲刺经科版商务英语BEC中级课文辅导unit7
http://www.21tx.com 2006年11月03日

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Many of the villagers rely on fishing as their primary source of income. 这里多数村民依赖捕鱼作为他们主要的收入来源。
primary purpose/aim/objective
Their primary objective is to make money. 他们最主要的目的就是要盈利。
Personal safety is of primary importance. 个人安全是最重要的事情。
2 [only before noun] especially British English relating to the education of children between five and eleven years old 英国英语:初级的
American Equivalent: elementary
primary education 小学教育

provide verb [transitive]
to give something to someone or make it available to them, BECause they need it or want it 提供
Tea and biscuits will be provided.
provide something for somebody
The hotel provides a shoe-cleaning service for guests.
provide somebody with something
The project is designed to provide young people with work.

differ verb [intransitive]
1 to be different from something in some way 不同
The two systems differ in many respects. 这两个体系在很多方面都不同。
differ from
People differ from one another in their ability to handle stress. 人们在应对压力时各不相同。
differ between
The symptoms did not differ between the two groups. 两组实验的结果没有显示出不同的症状。
differ widely/GREatly/significantly etc
We soon found that prices differed enormously. 我们很快就发现价格差异很大。
Experts have differing views on the subject. 专家就该问题观点各不相同。
2 if two people or groups differ about something, they have opposite opinions 意见不一致 ᅳ同义词 disagree
differ about/on/over
The two lawyers differed about how to present the case. 这两位律师就如何打官司意见不统一。

identify verb[transitive]
past tense and past participle identified present participle identifying third person singular identifies
1 to recognize and correctly name someone or something 准确地认出(人或物)
The police took fingerprints and identified the body. 警察提取了指纹并确认尸体。
2 to recognize something or discover exactly what it is, what its nature or origin is etc 确认,发现
Scientists have identified the gene that causes abnormal growth. 科学家们发现了引起非正常增长的基因。
They identified a number of problem areas. 他们找出了一些问题出现的领域。

satisfy verb[transitive] if you satisfy someone's needs, demands etc, you provide what they need or want满足
satisfy somebody's needs/demands/desires 满足需要
The program is designed to satisfy the needs of adult learners.
satisfy somebody's hunger/appetite (=give someone enough food to stop them from feeling hungry) 满足了胃口/食欲
A salad won't be enough to satisfy my appetite.
Just to satisfy my curiosity (=find out something), how much did it cost? 满足好奇心

on a regular basis

What is a PR?
Marketing has more to do with identifying customer needs and developing the right products to satisfy those needs. PR, on the other hand, is more concerned with establishing and maintaining goodwill and understanding between the company and its public.

Marketing reaches the public through advertising, whereas we work more with the press and broadcast media.

u      Listen to the tape again. Match the verbs with the phrases to describe the role of the PR Department at Skoda.
manage the public relations strategy
deal with the press and public with information
provide the press, television and radio
give an accurate picture of the company
maintain goodwill and understanding
build long-term relationship

3. Speaking.
Find out about your study partner’s duties and responsibilities or yours.

III. The benefits of good PR
Listening.
1.      B 2. A 3. C 4. C 5. A 6. B 7. C 8. B

Vocabulary
genuine adjective
1 a genuine feeling, desire etc is one that you really feel, not one you pretend to feel 真实的(感受)
ᅳ同义词 sincere
genuine interest/concern/desire etc 真感兴趣/真切的担忧/真实的愿望
The reforms are motivated by a genuine concern for the disabled.这些改革是由对残疾人真切的担忧而实施的。
2 something genuine really is what it seems to be 真实的 ᅳ同义词 real
We need laws that will protect genuine refugees. 我们需要保护真正难民的法律。

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